Women in Action
sidebar image 2
User login
 

Communication

Consists of duties and task associated with internal and external communications and information sub-committees (Marketing & Public Relations, and Website). All sub-committees will report to chair(s) of Communications Committee.

Marketing & PR:

Purpose: To create an organizational branding strategy and program for selecting and satisfying target market with the objective of achieving long-run success. Is responsible for planning and executing the conception, promotion, and distribution of the organization/events to satisfy organizational objectives.

Public Relations:

Purpose: Provide regular and timely information about the organization to membership, media and community.  The major responsibilities include:
The major responsibilities include:
  • Oversee all internal and external communications
  • Coordinate and maintain event press kit with Marketing chair.
  • Develop organization brochure
  • Select/develop event invitations
  • Co-develop organizations event programs and flyers
  • Provide marketing image to Website chair
  • Develop and update newsletter
  • Publicize organization events and meetings
  • Maintain the organization calendar of events
  • Select coverage of event and coordinate overall efforts
  • Select advertising medium
    • Flyers
    • Newspaper
    • Radio
    • TV
  • Develop and maintain media contact
  • Follow up with selected advertisement/coordinate overall efforts
  • Coordinate the organization's website with website committee

Website:

Purpose: Develop, maintain, and support a strong and effective website that effectively communicates the mission, objectives and events of the organization.  The major responsibilities include:
  • Develop and maintain POW website
  • Coordinate with committees to keep information current
  • Create format for supplying information to be added to website


 

©Copyright 2005 Professional Organization of Women, Inc. All rights reserved.
Please contact us with any questions or comments.